I tend to prefer darker and less transparenty. (and orange is my least favorite color so that will trip my yuck reflex right off the bat.
)
My general aesthetic has been based on nature, wood, and paper. This carries through to the menus of the game. I opted for a black background because it makes the pictures pop more and provides a better transition into the game space. Transparent flying boxes says more "sci-fi" and/or feels tacked on like a sticky note. They feel unanchored.
I actually kind of like the current site. It has some things I'd like to improve but it's nice looking, functional, and already hosts the e-commerce stuff.
The "Buy Now" icon is a good idea. Instantly recognizable... I will probably add that.